Kodak and fujifilm Research Paper Example | Topics and Well Written Essays - 1500 words

Kodak and fuji exact - Research Paper ExampleThe executives at Kodak did not want to abandon the traditionalistic film. They did not realize how digital cameras would become common within a short time. Since there was a s belittled transition of traditional to digital technology and competition from other companies, Kodak lost a broad merchandise share globally. By early 2012, Kodak filed for Chapter 11 bankruptcy protection which was approved by the tap for financing. Kodak was able to sell its patents to various companies like Google, Apple and Microsoft among others (Stuart, 2005).Fujifilm was started in 1934 and like Kodak, focused on imagery and photography. The company was at the top of the Japanese market and ranked the second best in film usage after the United States (Nakamura, 2000). Fujifilm entered the global market and made use of aggressive marketing with low prices. The companys breakthrough was in 1984 when it chosen to be the official film of the Los Angeles Oly mpics. Fujifilm took its place in the global market permanently. This made it overtake Kodaks market share since they offered similar products at a cheaper price. Fujifilm was fast to widen its business scope to printers, digital cameras, optical devices and photocopier. In addition, Fujifilm engaged its services into the wellness sector by producing medical equipments and machines such as x-ray imaging and chemicals (Nakamura, 2000).Kodak company failure to have it off innovation in the late 1970s could be blamed on the managements flack (Haig, 2011). The management seemed to control from behind the desk right from the headquarters at Rochester. This made them become ignorant astir(predicate) the new inventions in technology and the increasing customer needs. They were advised to embrace the digital technology that they had created in 1975, but the management was reluctant. The main reason why Kodak remained behind was avoiding revolutionizing technology that led to the loss of market shares. This