Strategy Implementation - Smart Water Research Paper

Strategy Implementation - Smart Water - Research Paper ExampleThis brand is targeted to supplant carbonated soft drinks, which are believed to have high calorie intake (Griffin & Moorhead 321). Smart Water is knowing to address the needs of the customers who are concerned with their health status. This Nutrient enhanced water has imposed ironlike competition, not only against other bottled water, but also against other carbonated soft drinks, of which it acts as a perfect substitute (Griffin & Moorhead 322).The Smart Water promotional material is designed to conform to the companys policies and practices. The publicity is made out of sustainable and recyclable materials, which is consistence with the companys sustainable packaging policy. see performance indicators are often used to monitor sustainable packaging (Griffin & Moorhead 323). One of the companys policies is to disclose the use of recycled materials in its products a strategy that was successfully implemented in the p roduction and packaging of Smart Water.Some of the companys policies and practices that relate to the packaged water include water recycle initiatives, water efficiency targets, water efficiency process, disclosed water conserved, reveal water use at Non-US Facilities, disclose normalized water use, policies to improve the efficiency of water use, and climate change policies that address water preservation and use (Griffin & Moorhead